How to open an online store — the complete guide
From picking the product to the first courier pickup: registration, payments, tax, returns and pricing. No filler.
4 min readAn honest comparison on price, coverage, integrations and cash on delivery — plus why offering two carriers lifts orders.
"Econt or Speedy?" gets asked every week in every e-commerce group and collects a hundred answers, ninety of which are "mine is better."
Here is a more useful way to look at it — and the framework works for any two carriers, anywhere.
Both are serious couriers with national coverage, comparable prices and working cash on delivery. There is no wrong choice. There is a better fit for your case — and in most cases the best answer is to have a contract with both.
This is the most important criterion and it takes two minutes to check: open the map and see which one has a point closer to your customers, not to your warehouse.
If you sell nationwide, the difference evens out. If 60% of your orders come from one city, open that city and count.
Both run 24/7 self-service lockers. For small parcels they're the cheapest and most convenient option, and the refusal rate on lockers is noticeably lower — people collect when it suits them, not during office hours.
If your product fits in a shoebox, that's a serious argument.
Both wire the collected cash back to you. The practical difference is rhythm: how often they transfer and how soon after delivery. Ask about that specifically when signing. At a few thousand euros a month, three days of cash-flow difference is felt.
List rates are close. Real prices depend on your volume and are negotiated. Rule of thumb:
Check this before you pick a platform, not after. Automatic label generation saves 3–4 minutes per order. At 20 orders a day that's over an hour daily.
The argument is simple and shows up in the numbers of every shop that has tried it: people have habits. Your customer has a pickup point two streets away where they know their name, and they won't walk across town just because you picked the other carrier.
When you offer both:
The cost is one extra contract and slightly more work when shipping. It almost always pays for itself.
Don't write "Courier delivery". Write exactly:
Concrete numbers build more trust than any promise. And always show them in the cart, not at the final step — that's the leading cause of abandoned carts.
Choosing a courier isn't a strategic decision, it's an operational one. Don't give it more thinking time than it deserves — take both, show them clearly in the cart, and get back to selling.
Written by
The Brandolog team
We write down what we learned building Brandolog — and watching thousands of people ship their very first website.
From picking the product to the first courier pickup: registration, payments, tax, returns and pricing. No filler.
4 min readEight concrete moves that cut refused parcels from 15% to under 4% — without killing your orders by demanding prepayment.
3 min readA composite portrait from the dozens of shops we've watched launch: the numbers, the panics, and the month something clicks.
4 min readSnap a website together out of blocks in minutes — free, no code, no sign-up to begin with.